Los Angeles shoppers on Fairfax Avenue have a brand-new grocery destination this week. Whole Foods Market opened its expanded flagship store at 355 S. Ogden Drive on November 11, replacing the original Fairfax location that had served the neighborhood since 2002. The new 63,000-square-foot store sits inside the Bloom on Third shopping center near the intersection of 3rd and Fairfax, backed by a parking structure with more than 600 spaces — a welcome upgrade for anyone who has circled the block looking for a spot during the old store’s busier hours.
What sets this location apart is its emphasis on homegrown suppliers. The store stocks more than 1,900 items sourced from roughly 400 California-based brands, giving local food and beverage makers a high-visibility shelf in one of the city’s most walkable commercial corridors. The wine and beer selection leans into that local focus too, with more than 780 wines and 600-plus craft beers on offer, many from regional producers.
Beyond the expanded aisles, the new Whole Foods adds a few features built for lingering rather than just stocking up. A taproom pours wine by the glass and draft beer alongside an adjoining charcuterie counter, with special tasting events scheduled for the afternoons of November 14 and 21. A cheese and charcuterie department staffed by a Certified Cheese Professional, a made-to-order coffee and juice bar, and an expanded Prepared Foods section with sushi, pizza, and hot and salad bars round out the dining options. The seafood and meat counters and an updated produce and floral section are also part of the redesign.
The opening comes with some community gestures worth noting for LA business owners thinking about their own customer outreach. Whole Foods donated food and funds to FoodCycle LA, the nonprofit that redirects surplus grocery food to people in need, and set aside a free coffee and cookie for veterans who stop by the customer service desk on opening day. The first 300 shoppers through the door received a limited-edition tote bag.
For small businesses near the Fairfax corridor, a major anchor store reopening at this scale often means more foot traffic flowing through the neighborhood for weeks to come — a good moment to make sure your own storefront, signage, and online listings are ready to catch the overflow.
Source: Whole Foods Market
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