NexTag Pay-per-Click Advertising is a SCAM – STAY AWAY from NexTag advertising offers
I thought i would share my experience with NexTag advertising practice. I suggest small businesses STAY AWAY from nextag PPC.
I decided to promote some products from http://www.computerandelectronicparts.com (link will open in new window) website using product pay per click engine which can be found on NexTag and Shopping.com. So, I tried NexTag.
1. Initial deposit is $150.00 – required, otherwise there is no way to get your account approved. Submitted the product feed, I tried to upload all store products and then set bid amount on a couple just to feel a conversion rate of traffic coming from them. The Product Feed was in “Pending Approval” stage and there was nothing to do with it, so I left it alone.
Next morning I’m receiving an email stating that my NexTag account is “low on funds” and I should refill it with recommended 14 day spending limit of $84/day which is equal to more than $1000 for two weeks. I was shocked…! My first question to myself was: How is that possible? I did not even know anything about my feed status “Pending” went to “Approved” and then all listings went live with minimum bid amount between .75 and $1 per click. When did this happened and who setup bids? I tried to call nextag, but it was Saturday and they don’t work on weekends. I just disabled the feed, set my daily limit to $0.01 just in case, then I wanted to get remaining funds, at least $70 back, but their system stated that I can get remaining refund after 3 days, so I left it alone till Monday. Over the weekend my deposit of $150 was showing that I only have $20 left. How? Where did the other $50 go?.. I call the company, nobody pick up the phone. I email and get generic response about the service agreement, terms, taxes, etc… Basically telling you to get lost.
2. The Click Report on NexTag showed roughly 120 clicks in two days between $0.75 and $1.00 per click, which was a minimum rate per click in electronics category. Who determined that rate? Nextag. How? Automatically. They feel comfortable with that. Did they ask my permission? No.
Did I get sales from their visitors or whatever clicked? Not a single one, not even a question asked…
I checked Google Analytics for bounce rate on NexTag clicks — 95%. Which means visits were just to open page and go back or close the page. Conversion rate was 0%. Not a pleasant experience.
For a 500 million dollar company it felt like was dealing with cheap ad agency running a third tier network.
Google adcenter and organic search bounce rate 20%-50% and conversion rate is 40-60%. Does not cost anything and positive result.
Live and learn. I got my lesson. I do not recommend using nextag to anyone, unless you have money that you want to throw away.
Nextag conversion rate 0% for nearly $150 worth of clicks In comparison to other PPC sites, in average 30-45% conversion rates with a daily spend of $25 to $50.